Monthly Archives: October 2013

The pedestrian pound: the business case for better streets and places

Living Streets commissioned research company Just Economics to bring together the evidence of the commercial and consumer benefits of good walking environments.

It reviews the academic literature and examines the relationship between investing in better streets and places and the impact on existing businesses, urban regeneration, and business and consumer perceptions.

The pedestrian pound – key findings

  • Research shows that making places better for walking can boost footfall and trading by up to 40%
  • Good urban design can raise retail rents by up to 20%
  • International and UK studies have shown that pedestrians spend more than people arriving by car. Comparisons of spending by transport mode in Canada and New Zealand revealed that pedestrians spent up to six-times more than people arriving by car. In London town centres in 2011, walkers spent £147 more per month than those travelling by car
  • Retailers often overate the importance of the car – a study Graz, Austria, subsequently repeated in Bristol found that retailers overestimated the number of customers arriving by car by almost 100%
  • Landowners and retailers are willing to pay to improve the streetscape in order to attract tenants and customers.

Follow the link for more information: http://www.livingstreets.org.uk/make-a-change/library/the-pedestrian-pound-the-business-case-for-better-streets-and-places

Wide 20mph Limits Benefit Children & Families

Children and families are big winners from slower speeds. Wide 20mph limits help parents and children to get around locally. Less danger or parent ‘taxi – duty’ and more walking and cycling means happier, healthier families with extra money to spend.

Child protection should focus more on slower speeds because crashes are the top avoidable cause of early death or injury for 5 – 35 year olds. Some children are not allowed to go out without an adult because of fears of being run over.

Just 20% of child casualties happen on school journeys. Yet until recently transport officials had focused on engineering slower speeds with humped, school zones. But, humps are costly. They result in confusing limits. Zones only protect a few hundred metres near schools (about 17% of a school trip). Zones encourage parents to drop off in the “safe area” and then remind them to speed up on leaving it. Wide 20mph limits are better because people who walk or cycle the journey enjoy a 20mph limit throughout the majority of their route.

Read more by viewing the 20s Plenty for Us briefing.