Road Safety Week

Road Safety Week 2014:

Road Safety Week 2014 took place 17-23 November with the theme of ‘look out for each other’. Brake called on all road users to look out for each other, with an emphasis on the ways drivers can protect people on foot and bike, namely: going 20mph or below in communities; looking longer and taking it slow at junctions and bends; and giving people plenty of room.

Read More here…

20mph Myth Buster

Opponents of wide-area 20mph speed limits rely on various myths that need to be busted! Have a look at some of the myths and the reality below.

Myth: 20mph journey times are far greater than 30mph.
Reality: 20mph doesn’t significantly alter trip times or inconvenience drivers. Traffic jams and stops do. Constant 30mph is rare due to bends, junctions etc. Going fast between obstructions = extra wait at next stop.

Myth: 20mph is OK near schools in term time at drop off and pick up times only.
Reality: 80% of child casualties happen non-school trips. Families need wide area limits for child protection from road injury – their top risk.  Older people are even more likely to die or be seriously injured – 20mph is 10 times safer (than 30mph) for 60+yr olds compared to 7x for others.

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Residents in Battenhall want extension of 20mph speed limit

A petition demanding an extension of the 20mph speed limit in Battenhall, was handed to the County Council Cabinet member responsible for Highways yesterday. Local Green Party campaigner Louis Stephen was helped by local residents to collect 167 signatures calling for sign-only 20mph speed limits on a number of side streets in the area.

98% of the residents he spoke with were in favour of having a 20 mph zone in their street. Hopefully the County Council will listen to the overwhelming call by residents to introduce this inexpensive way to improve their quality of life.

The pedestrian pound: the business case for better streets and places

Living Streets commissioned research company Just Economics to bring together the evidence of the commercial and consumer benefits of good walking environments.

It reviews the academic literature and examines the relationship between investing in better streets and places and the impact on existing businesses, urban regeneration, and business and consumer perceptions.

The pedestrian pound – key findings

  • Research shows that making places better for walking can boost footfall and trading by up to 40%
  • Good urban design can raise retail rents by up to 20%
  • International and UK studies have shown that pedestrians spend more than people arriving by car. Comparisons of spending by transport mode in Canada and New Zealand revealed that pedestrians spent up to six-times more than people arriving by car. In London town centres in 2011, walkers spent £147 more per month than those travelling by car
  • Retailers often overate the importance of the car – a study Graz, Austria, subsequently repeated in Bristol found that retailers overestimated the number of customers arriving by car by almost 100%
  • Landowners and retailers are willing to pay to improve the streetscape in order to attract tenants and customers.

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Wide 20mph Limits Benefit Children & Families

Children and families are big winners from slower speeds. Wide 20mph limits help parents and children to get around locally. Less danger or parent ‘taxi – duty’ and more walking and cycling means happier, healthier families with extra money to spend.

Child protection should focus more on slower speeds because crashes are the top avoidable cause of early death or injury for 5 – 35 year olds. Some children are not allowed to go out without an adult because of fears of being run over.

Just 20% of child casualties happen on school journeys. Yet until recently transport officials had focused on engineering slower speeds with humped, school zones. But, humps are costly. They result in confusing limits. Zones only protect a few hundred metres near schools (about 17% of a school trip). Zones encourage parents to drop off in the “safe area” and then remind them to speed up on leaving it. Wide 20mph limits are better because people who walk or cycle the journey enjoy a 20mph limit throughout the majority of their route.

Read more by viewing the 20s Plenty for Us briefing.

20mph proposed for parts of Warndon Villages

Plans to introduce 20mph speed zones in parts of Warndon Villages could be used elsewhere in the county if it proves to be successful.

The scheme to introduce 20mph speed restrictions on residential streets was discussed at a meeting of Warndon Parish Council on Monday (June 2) after the area’s county councillor Andy Roberts raised the matter last month.

Read the article in the Worcester Standard.